E-Commerce SEO Training

eCommerce SEO Mastery with Luke Carthy

Course Advantages and Learning Outcomes

Tailored for eCommerce professionals, the eCommerce SEO Mastery course, presented by seasoned expert Luke Carthy, offers in-depth insights into SEO strategies uniquely suited for online stores. This comprehensive program covers everything from the selection of the right eCommerce CMS to sophisticated inventory management and customer-centric marketing techniques.

Participants will learn to:

• Navigate the complexities of eCommerce CMS choices and understand their impact on SEO performance.
• Optimize site search to be SEO-friendly, significantly impacting product visibility and user experience.
• Configure product categories for SEO, ensuring products rank high and attract the right traffic.
• Utilize product filters effectively in SEO strategies, an often overlooked aspect of eCommerce SEO.
• Master inventory management to bolster SEO while maintaining operational efficiency.
• Dive deep into analytics to measure and understand key performance indicators for continuous improvement.
• Employ creative marketing strategies to 'wow' customers, encouraging loyalty and repeat business.

Catalog

Unlock the Secrets to eCommerce SEO with Luke Carthy

1. Welcome to The Ecom Wolf Pack
   • Introduction to the world of eCommerce SEO.

01-Introduction to Technical SEO

• Fundamentals of technical SEO and the ethical approach to SEO strategies.

02-A Technical View of How Search Works

• Exploring the mechanisms of crawling, indexing, rendering, and ranking.

03-Tools

• Overview of essential tools from Google, Bing, and third-party options.

04-Crawling Technology

• Understanding the importance of crawling with practical demonstrations using Sitebulb.

05-Page Experience

• A focus on page speed, core web vitals, mobile usability, and security for SEO.

06-Schema

• In-depth look at structured data, implementation techniques, and testing.

07-Status Codes

• Education on HTTP status codes and their relevance to SEO.

08-Content & On-Page

• Best practices for on-page SEO, addressing thin and duplicate content, and advanced techniques like edge SEO.

09-Internal Linking

• Strategic internal linking methods for better information architecture.

10-Crawlability

• Insights into robots.txt, crawl depth, URL structuring, sitemaps, and pagination.

11-Images

• Tips on image optimization, alt text usage, and image size management.

12-Security

• Discussion on SSL certificates, mixed content, common security issues, and next-gen protocols.

13-Accessibility

• How to ensure your eCommerce site is accessible and compliant with legal standards.

14-The Technical Audit Process

• Step-by-step guidance on performing technical audits, backlog management, and data presentation.

Document Status

• Language: English (With Subtitles)
• Security: Safe and secure learning environment with regular security scans.
• File Size: A substantial 2.66 GB, ensuring depth and breadth in course content.
• File Format: Inclusive of videos, documents, and graphics, accommodating various learning preferences.
• Compression Software: Efficient downloading with RAR compression.
• Video Playback: Smooth and flawless video playback for an uninterrupted learning experience.